| | Audience
Composition | Index* |
| AGE |
| |
| 18-49 | 75% |
115 |
| 25-54 |
72% | 121 |
| 35-49 | 41% |
129 |
| EDUCATION |
| |
| College Educated | 83% |
172 |
| College Graduate
Plus | 59% | 268 |
| Post Graduate Degree |
25% | 348 |
| HOUSEHOLD INCOME |
| |
| $75,000+ | 59% |
272 |
| $100,000+ |
47% | 417 |
| $150,000+ | 12% |
607 |
| Median Household
Income: $93,822 | | |
| BUSINESS
TRAVEL ACTIVITIES | |
|
| Took 6+ Domestic
Air Trips in Past Year | 17% |
737 |
| Took International
Trip in Past 3 Years | 31% |
1114 |
| PROFESSIONAL
POSITIONS | |
|
| Top Management |
12% | 315 |
| Professional / Managerial |
28% | 290 |
| Company Size: 1000+ | 34% |
211 |
| INTERNET
PROFILE | |
|
| Any Internet
Access | 78% | 183 |
| Usage in Past 30 Days |
70% | 417 |
| Usage of E-mail | 63% |
272 |
| UPSCALE
LIFESTYLE | |
|
| Took Cruise in
Past 3 Years | 18% | 305 |
| Played Golf in Past Year |
21% | 195 |
| Used $250+ Travelers Checks |
35% | 373 |
| Used Credit Card for Business |
37% | 260 |
| Participated 3+ Public Activities in Past Year |
42% | 206 |
| Owns Real Estate Beyond Home |
18% | 194 |
| Took International Vacation in Past 3 Years |
68% | 479 |
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